Fans, marketing and community

Ten years chasing reach. Now, who actually pays?

Amplify's Sebastien Westerduin, Planet Fans' Ella Hartley and CONTXT's Danny Desai on superfan tiers, CRM and the money in a smaller, closer audience, with MAX Music's Amanda Schupf. For managers and artists building direct revenue.

With Amanda Schupf, Danny Desai, Ella Hartley, Sebastien Westerduin

How festivals turn one visit into a habit.

Boom Festival's Artur Mendes, elrow and Monegros founder Victor de la Serna, Village Underground Lisbon's Gustavo Rodrigues and Hangar's Cameron Heal on building audiences that come back. Promoters, take notes.

With Annie Beckett, Artur Mendes, Cameron Heal, Victor de la Serna

Ticketing's bosses on prices, resale and trust.

TicketSwap's CEO, DICE's VP Product, Fourvenues and Weeztix, moderated by music journalist Robyn van Gorsel. The people who decide what a ticket costs you, explaining themselves.

With Alberto Centeno, Jan van Casteren, Joost Aanen, Robyn van Gorsel, Saagar Bains

Artists who are tired of the feed, and what they do instead.

Greek techno DJ ANNĒ, Reworks' Anastasios Diolatzis, Acrylic Artists' Emma Chambers and Marrøn, with agent Katty Lange. For artists and managers weighing posting against making music.

With Anastasios Diolatzis, ANNĒ, Emma Chambers, Katty Lange, MARRØN

Safety on the dancefloor isn't the same for everyone.

A free shesaid.so session with UPTAK's Eva Santos, Club RAUM's Youssef Ahmed Mahmoud and Rita Community's Aynouk Tan, moderated by Vibe Lab's Victória Mazzone de Castro. For promoters and door teams who want practice, not posters.

With Aynouk Tan, Eva Santos, Victória Mazzone de Castro, Youssef Ahmed Mahmoud

Real fans or bought virality? Marketers answer.

Armada's Janica Renée Wendel, who runs campaigns for Armin van Buuren, Más Tiempo's Grace Flynn and Sketch's Ian Rasmussen, with James Kirkham. For anyone with a release budget and doubts about where it goes.

With Grace Flynn, Ian Rasmussen, James Kirkham, Janice Renée Wendel

Superfans come from affection, not frequency.

Smidswater's Noah Smits on what makes people loyal to an artist. Short and useful if you plan campaigns.

With Noah Smits

Big movements start in small rooms.

DJ and radio host Kikelomo, Biche's Alejandra Gómez and Jägermeister's Alexey Orlov, moderated by Boiler Room programmer and CTM curator Michail Stangl, on the club, the radio station and the collective as where scenes begin.

With Alejandra Gómez, Alexey Orlov, Kikelomo, Michail Stangl